Brand-specific data science​

To inject real value into your marketing and customer relationships, predictions must adapt to your brand. There is no ‘one-size-fits-all’ predictive model, so we analyze your customer data and generate custom models that deliver outsized outcomes. 

Predict customer behavior​

Knowing your customers is about more than simply understanding who they are. Anticipating each customer’s real-time intent provides a clear path to more relevant messaging, and with a direct connection to your campaigns you can transform data into valuable customer engagements.

Trusted by 9,000+ businesses and millions of happy customers

New Era
BNY Mellon
Genpact
SME

Uncover hidden opportunities ​

Knowing what is performing is just the beginning, you need insight into the future. Surface promising opportunities that will lift metrics, increase revenue and allow you the flexibility to delight customers with relevant and personalized experiences. 

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Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

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Segmentation

Unlock new revenue generating segments
Because Optimizely links customer behaviors and attributes across channels and devices, the data available to you for segmentation and analysis is unmatched. Our flexible segment builder allows you to build any segment you can dream up: shoppers who browsed a specific product or category, women in a certain age range, or even of buyers who first visited from a Facebook ad campaign. The deeper the customer segmentation, the more relevant your messaging.

Engage shoppers throughout the lifecycle
Optimizely Segmentation automatically segments your customers by lifecycle stage for more targeted messaging and analysis. Use lifecycle segmentation to win back lost customers, re-engage at-risk customers, and move one-time purchasers toward loyalty. With key metrics like the Average Order Value (AOV) by segment or the average time to second purchase, you’ll know exactly where to focus your efforts.

Unleash powerful segments built on data-science
Optimizely Segmentation analyzes all of your customer data, from customer purchase history to anonymous and browsing behavior, and builds a continuous self-learning data model that surfaces predictions and insights. Target by predictive likelihood to purchase, isolate the exact product to promote to each shopper, and improve campaign results in every dimension by automating campaigns around these insights in just a few clicks. 

Unify data

Data is better together
Your shoppers interact with you at dozens of touchpoints, leaving behind a trail of disconnected data. Optimizely brings this data together from any source – from marketing to commerce, loyalty, POS, app, and service. It’s stitched together and unified into a true customer profile that’s accessible by everyone in your organization.

Market to people, not cookies
The holy grail of ecommerce marketing is having an accurate profile for each and every shopper, and Optimizely Activated CDP gives you just that. Now you know important things like each shoppers lifetime value, AOV, product page views from any device, propensity to buy, and their time to next order. You’ve never had a clearer view of who your customers are.

True customer-centricity
Optimizely lets your marketing team live into that “customer-centric” motto we’ve all been preaching for years. Want to send a campaign to all female shoppers of a certain age who have a 75% likelihood to buy a specific product within the next two weeks? Want all of your support reps to understand the LTV of each person they speak with, in real-time, and even know what products they should offer a discount on as an incentive? With our Data Platform, your shoppers are always at the center.