Trusted by 9,000+ businesses and millions of happy customers

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New Era
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Deep insight machinery

Automatically tag your entire library, fast. Use industry-leading natural language processing for up-to-date insights on content by topic without manual tagging.​

Trusted by 9,000+ businesses and millions of happy customers

New Era
BNY Mellon
Genpact
SME

Reap the reward of revenue​

Make sure you don’t waste time in the content creation process. Identify topic gaps and saturation points within your existing strategy. Get real-time guidance on topics that truly drive engagement for specific audiences, campaigns and channels.​

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Web content recommendations

Increase engagement KPIs
Maximize the relevance of your content for each visitor to encourage deeper engagement with recommendations powered by real-time intent signals

Scale personalization without manual effort
Let the machine learning algorithm do the heavy lifting of choosing who gets what content without bogging your team down with endless "if/else" rules

Easily measure uplift and results
Built-in dashboard provides clear metrics on the uplift from recommendations so you can quantify the value of personalization

Works for anonymous and known visitors
AI-powered interest profiling technology generates first-party intent data profiles for all visitors, even if the visitor is anonymous. This real-time interest profile at the individual level serves as the foundation for our 1:1 recommendations.

Email Product Recommendations

Recover lost revenue​
Bring customers back via personalized messages and receive data-driven insights on how to tailor your merchandising strategies so you can maximize revenue even further. 

Real-time personalization for email
You’ll never have to worry about automated emails being out-of-date. Optimizely automatically selects the best products for each customer. Relevant personalization is delivered as soon as the email is opened. ​

Extend product recommendations
Email Product Recommendations works with any email service provider and integrates with leading marketing tools to deliver hyper-relevant customer experiences designed to drive greater conversions in more channels.​​

Unleash the power of triggers
Combine Email Product Recommendations with triggers to execute powerful "win back" strategies, counter basket abandonment or form abandonment, or viewed product without purchase. Send additional offers where items are basketed to promote upsell.

Web product recommendations

Increase revenue
Instantly boost conversions, cross-sells, upsells, and order value by leveraging personalized product recommendations based on each visitor's current journey and actions of similar visitors

Scale results without scaling effort
Let the machine learning algorithm optimize for the best product to show without requiring you to setup manual rules that are difficult to create and a pain to maintain

Insights to help you improve
Out-of-the-box dashboards highlight actionable feedback on how to tailor your merchandising and recommendation strategies so you can maximize revenue even further

Recommendations update in real-time
Each new interaction within a browsing session is another signal to our algorithms and helps to pinpoint the products of interest with increasing accuracy. Product rankings are thus optimized for the user with our machine learning algorithms adapting to your business over time as well.

Email content recommendations

Encourage repeat visits​
Hyper-relevant recommendations offer the best chance of click-throughs, encouraging more visitors to return to your website and continue their content journey. 

Deliver relevance when it matters
Recommendations are generated when the email is opened by the recipient, rather than when it is sent, to ensure the content is as fresh and relevant as possible. 

Extend content recommendations
Works with any email service provider turning one-size-fits-all emails into hyper-relevant personalized messages designed to drive greater click-through rates.

Recommendations get smarter over time
Behavior by the shopper automatically updates their interest profile in a machine learning-driven adaptive learning process which gets smarter over time as it ingests and analyzes more data.

Personalized Search & Navigation

Accelerate the customer journey with search
Personalize search results and rankings for users based on their individual behavior to drive more conversions.

Scale results with reducing manual effort
Save time by using AI to optimize product rankings for each visitor without manual effort in maintaining hundreds of merchandising rules.

Seamless support for both B2C and B2B
Apply search personalization to B2C and B2B use cases to seamlessly go from retail to unit sales with ease.

AI algorithms utilize past and real-time behavior
Personalized search algorithms leverage past purchases, past browsing behavior, and real-time activity to optimize search results with the most relevant products and content.

Activate AI-powered data in other channels
Use Personalized Product Search & Navigation rankings to develop audience segments in other channels to power personalized experiences across the entire customer journey.

Targeting

Know your customers​
Visitor Intelligence collects granular activity data from all known and anonymous visitors so you can gain a data-centric view into customer journeys

Create flexible segments
Segment visitors and customers based on multiple dimensions such as user attributes, on-site behavior, and even transactional activity

Activate across channels
Push segmentation data into other channels to further personalize the user's experience via Visitor Groups within Content Cloud or any other third-party system

Automated identity resolution
Historical interactions for anonymous visitors are merged into known identities to create holistic views of the customer journey

Retargeting

Improve effectiveness​ of advertising
Automate the recommendation and delivery of next best content within a retargeting strategy, and watch hyper-relevant ads drive up click-through rates.

Decrease cost of conversions
As relevant content drives high value actions, see the number of conversions rise, and the cost of conversions fall.

Easily scale campaigns
Leveraging automatic recommendations for each visitor automatically is a more efficient way to scale than setting up hundreds of separate campaigns to achieve 1:1 targeting.

1:1 recommendations
Each next bestcontent decision is made at the individual level based on a visitor's unique interest profile. As their interests change, so do the recommendations, which means your retargeting always stay relevant​.

Automated process​es
Predictions are pushed into your retargeting system automatically via audience lists, and visitors are moved from list to list automatically without manual setup. Save hundreds of hours by no longer setting up campaigns manually after initial onboarding.​