Want to know the difference between A/B testing, split testing, and multivariate testing? Or what the heck CRO, LPO, and EXO stand for? Maybe you're looking for a refresher on statistical significance and online marketing? Browse our optimization glossary and learn to speak the language of optimizers!
A method of comparing two versions of a webpage or mobile app experience against each other in order to test the accuracy of the testing tool.
Read full documentationA method of comparing multiple versions of webpage or mobile app against each other to determine which performs best.
Read full documentationThe top most portion of a webpage that is visible without users having to scroll.
Read full documentationA method of comparing two versions of a webpage or mobile app experience against each other to determine which performs best.
Read full documentationA business marketing strategy that concentrates resources on a set of target accounts within a market.
Read full documentationThe concept of how visible ads on a website or mobile app are to users.
Read full documentationAgile content development and project management is efficient and increasingly used by content and marketing teams. Learn how agile CMS facilitates the process of moving content from development to omnichannel delivery.
Read full documentationThe process of building a mobile application to meet the needs of specific audiences.
Read full documentationThe average dollar amount spent each time a customer places an order on a website or mobile app.
Read full documentationThe online sale of goods or services between businesses.
Read full documentationBehavioral science studies the way that emotions, the environment, and social factors influence our decisions.
Read full documentationThe portion of a webpage that is not immediately visible when the page loads, that users must scroll to see.
Read full documentationA software development technique which utilizes two production environments (a "blue environment" and a "green environment") in order to make the software deployment process easier and safer.
Read full documentationThe percentage of site visits that are single-page sessions, with the visitor leaving without viewing any other pages.
Read full documentationBrand engagement refers to the creation of attachments between consumers and brands. These attachments may be emotional or rational, and they produce brand loyalty over time. This solidifies the brand and helps to improve the customer experience.
Read full documentationAn event that involves people interacting in an online environment on the web, rather than meeting in a physical location
Read full documentationA method of testing two versions of a website or app against one another to see which one performs better on specified key metrics. Synonym for split testing.
Read full documentationA call to action or CTA is a prompt on a website that tells the user to take some specified action.
Read full documentationA way to reduce risk and validate new software by releasing software to a small percentage of users.
Read full documentationThe percentage of people that click on an element that they have been exposed to.
Read full documentationLearn what commerce is, why it’s important, the different branches of commerce, and the major commerce business models.
Read full documentationLearn what a content calendar is, why it's important, and how you can leverage it to better manage your marketing activities.
Read full documentationDigital content delivery requires far more strategy than posting an article and tweeting about your product; it requires delivering digital content that appeals to different customers at various stages in their customer journey. Learn some pro tips here.
Read full documentationA content hub is a curated collection of branded content on a specific topic or subject. It houses articles, videos, infographics, and other forms of content that let users take a deep dive into a specific area in which the brand is an authority or expert.
Read full documentationEver wondered what content hub software is and how it differs from a CMS? Content hub software allows you to streamline and integrate your omnichannel content seamlessly across teams and platforms. Learn how.
Read full documentationA technique which uses software and artificial intelligence to measure the impact of content and generate content strategy insights.
Read full documentationWith 70% of businesses leveraging content marketing, understanding your company’s content lifecycle is crucial. So, what is content lifecycle management? Read on to explore this essential technique.
Read full documentationA content management infrastructure (CMI) solution is key to streamlining production and delivery of your digital content. Learn why CMI is so important and how to find the exact CMI solution you need.
Read full documentationAn application that allows multiple contributors to create, edit and publish web content.
Read full documentationA content marketing platform (CMP) helps marketing teams coordinate content creation and delivery efforts across the organization. Here’s how it works.
Read full documentationLearn what a content recommendation does and how it works, including the three types of filtering engines – collaborative, content-based, and hybrid.
Read full documentationA software development process for getting code changes into production quickly and safely.
Read full documentationA devops and software development practice where code is continuously integrated into the trunk where these integrations are automatically built and tested.
Read full documentationThe number of conversions on a webpage or app divided by the total number of visitors.
Read full documentationThe process of increasing the percentage of conversions from a website or mobile app.
Read full documentationA customer data platform (CDP) is one of the most efficient tracking technologies in data-driven metrics being adopted by marketing firms.
Read full documentationA headless CMS is a content management system that separates the backend content management from the frontend, presentation layer.
Read full documentationCustomer journey mapping helps you optimize every customer experience by tying together all touchpoints into a cohesive story.
Read full documentationWhen the mind becomes fatigued after a sustained period of decision making, such as when faced with too many options on a website.
Read full documentationDecoupled CMS offers companies the most robust and future-proof option of all CMS designs. Learn more about what decoupled CMS is and why it may be the right choice for your company.
Read full documentationDiscover what digital asset management is and how it's used to manage all aspects of the digital asset lifecycle, from content creation to asset retirement.
Read full documentationIn today's digital age, online content is one of the primary ways to differentiate your brand from competitors. Different industries use digital content to create meaningful experiences deployed across different channels using a variety of formats.
Read full documentationA digital content delivery platform helps organizations create, stage and deliver media across all digital channels. Here is everything you need to know.
Read full documentationDigital content management (DCM) is a set of processes allowing businesses to streamline digital content production, allocation and distribution. Think of DCM as a superhero librarian managing and protecting your digital capital.
Read full documentationDigital customer experience (DCX) lies at the core of today’s successful businesses. Learn what DCX is, how to manage it for your company, and the benefits of choosing a cloud-based DXP to earn maximum revenue from your customers.
Read full documentationContextualizing your value-added proposition across diverse digital landscapes will help your business grow its market, find new customers and innovate. Learn how to determine your company’s role in different digital ecosystems and strategize for growth.
Read full documentationA software platform that manages digital experience across a broad range of digital touchpoints
Read full documentationWonder what a digital marketer actually does? Learn what a digital marketer is, can do for your company and what skills to look for when hiring one.
Read full documentationOrganizations use a digital web strategy to maximize the business benefits of web content across all digital channels.
Read full documentationAn ecommerce platform will help your company reach customers and make sales online, nearly all the time. You have several ecommerce platform choices. We review ecommerce options for different types of businesses.
Read full documentationEnterprise commerce is selling that occurs on an enterprise-level. Typically, you’ll see this term applied to mean enterprise-grade ecommerce software.
Read full documentationData and analytics drive your customer experience (CX) and journey designs across all your digital touchpoints to create meaningful engagements with your customers.
Read full documentationExperience management requires using customer data to create engaging content and make compelling offers when your customer is ready to accept them. Learn what experience management is to earn more marketing ROI.
Read full documentationThe process of providing your customers with the best possible experience across all touchpoints through analytics, user research, A/B testing, and personalization.
Read full documentationA marketing strategy which aims to provide audiences with unique, branded experiences.
Read full documentationA copy of the main codebase where an individual or team of software developers can work on a new feature until it is complete.
Read full documentationA software development technique that turns certain functionality on and off, without deploying new code.
Read full documentationThe software development process of introducing a new feature to a set of users.
Read full documentationThe software development process of testing multiple variations of a feature to determine the best user experience.
Read full documentationA mechanism that allows code to be turned “on” or “off” remotely without the need for a deploy.
Read full documentationThe use of resource-light and cost effective marketing tactics to help grow and retain an active user base, sell products and gain exposure.
Read full documentationA headless CMS is a content management system where the front-end and back-end functions are separated.
Read full documentationDiscover the benefits of headless commerce – what it is, examples of headless commerce in action, and how to choose a headless commerce platform.
Read full documentationThe process of developing multiple title variations for an article or piece of online media to determine which one performs the best.
Read full documentationA graphical representation of data such as clicks and scrolls that uses a system of color-coding to represent different values.
Read full documentationAn oversized image or video at the top of a website, often extending full-width and featuring a CTA and/or value proposition.
Read full documentationEvolving consumer expectations require hyper-personalization to create meaningful connections with customers by utilizing modern digital experience platforms (DXP).
Read full documentationLearn how to improve your conversion rates through A/B testing to drive your business objectives.
Read full documentationA marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects.
Read full documentationVisual and textual cues that provide website vistors with hints on what information a site contains.
Read full documentationThe process of running a controlled experiment comparing one or more versions of an iOS app against the original to improve certain metrics.
Read full documentationThe process of improving elements on a landing page to increase conversions.
Read full documentationThe process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Read full documentationAn approach to agile product development that’s designed to minimize risk, increase speed of development, and hone product market fit by building and iterating on a minimum viable product (MVP)
Read full documentationAn estimate of the average revenue that your customers will generate throughout their lifespan as a customer.
Read full documentationThe replacement of repetitive manual marketing processes and tasks with solutions that are automated, especially in regards to e-mail marketing.
Read full documentationDiscover what marketing strategy is, why it's important and how to create a successful marketing strategy for your business or brand.
Read full documentationA grouping of technologies that marketers leverage to conduct and improve their marketing activities.
Read full documentationThe practice of using A/B testing to test different experiences within mobile apps.
Read full documentationA form of A/B testing that uses machine learning algorithms to dynamically allocate traffic to variations that are performing well.
Read full documentationA technique for testing a hypothesis where multiple variables are modified, in order to determine the best combination of variations on those elements of a website or mobile app.
Read full documentationLearn about the key differences between A/B testing and multivariate testing, and when is the best time to use each approach.
Read full documentationLearn what omnichannel marketing is, how it differs from multichannel marketing, and why it can be important for your business.
Read full documentationThe strategy for leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.
Read full documentationDiscover what personalization is, how it differs from customization, and why personalization is important to your customers and your business.
Read full documentationA method of gradually rolling out new features in order to limit the potential negative impact and gauge the user engagement with new product features.
Read full documentationA software development technique for mobile apps where the behavior or features of an app can be changed remotely without having to publish an app update.
Read full documentationA metric for website performance calculated by dividing the total revenue by the total number of visitors to your website.
Read full documentationThe path taken by a potential customer through a website or app as they move towards becoming a customer.
Read full documentationA digital marketing strategy used to increase the visibility of a website in search engine results pages, especially with regards to paid advertising.
Read full documentationThe art and science of getting pages to rank higher in search engines such as Google and Bing.
Read full documentationThe process of dividing your visitors to your website based on a specific criteria, such as demographics or user behavior.
Read full documentationA form of experimentation where unlike in client-side testing, the variations of a test are rendered directly on the web server before it is delivered to the client.
Read full documentationWhen a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.
Read full documentationEvidence that a product or service is popular with a large number of people.
Read full documentationA strategy for conducting controlled, randomized experiments with the goal of improving a conversion metric on a website or mobile app.
Read full documentationA landing page which is specifically designed to 'squeeze' e-mail addresses out of visitors and prospects.
Read full documentationThe likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
Read full documentationStrategic data management is the process and resources that a business puts in place to collect, analyze, store, and use data to achieve business goals.
Read full documentationA software development practice in which new code changes are tested on live user traffic rather than in a staging environment.
Read full documentationA strategy where engineers merge smaller changes more frequently into the main codebase and work off the trunk copy rather than work on long-lived feature branches.
Read full documentationA statistics term used to refer to an error that is made in testing when a conclusive winner is declared although the test is actually inconclusive.
Read full documentationA statistics term used to refer to a testing error that is made when no conclusive winner is declared between a control and a variation when there actually should be one.
Read full documentationThe competitive differentiators that a business has over its competitors.
Read full documentationA method of evaluating a website or app’s readiness for release by testing it with real users who are part of your target audience.
Read full documentationThe path taken by a prototypical user on a website or app to complete a task.
Read full documentationA diagram of the entire user experience, starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy.
Read full documentationThe essence of the value that your product or service provides to the customer.
Read full documentationA standard measure of ad viewability defined by the IAB to be an ad which appears at least 50% on screen for more than one second.
Read full documentationAn event that involves people interacting in an online environment on the web, rather than meeting in a physical location
Read full documentationThe measurement and analysis of data to inform an understanding of user behavior across web pages.
Read full documentationThe process of using controlled experimentation to improve a website's ability to drive business goals.
Read full documentationThe process of creating customized experiences for visitors to a website.
Read full documentation