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Frequently Asked Questions

Content Cloud is our industry-leading content management system (CMS) built on .NET and Microsoft Azure. You can also use it with any other programming languages if you run headless.

No, we provide full service provisioning and management of your environment on Microsoft Azure's blazing fast cloud platform.​

You can deploy Content Cloud decoupled (headless), coupled or as a hybrid.

Out of the box, you can create and manage rules to show personalized content to different audiences. Or, upgrade to AI powered 1:1 personalization with Content Recommendations.​

No, we so not charge based on how much content you store.​ You have virtually unlimited content storage.

While we do not offer any trial versions, your developers can download a version for local testing to try it out. If you'd like some help getting started or for us to show you around,​ get in touch.

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Approval workflows

Easily manage your team
Manage the roles and approvals among the teams creating content, digital assets, product information, and promotions and offers.

Quickly set up flexible sequences
Combine default workflows with bespoke custom sequences to design maximum flexibility into your processes and systems.

Save time with preview for stakeholders
Give access to stakeholders during the process with simple preview and approval links without needing to manage them within the project team.

Multi-site and multi-lingual
Approval Workflows can manage the sequence of creating and approving multi-lingual content and multi-site experiences, with dependencies established for different channels, content assets, and approvals from the appropriate teams.​

Flexible sequences
Because projects and teams will vary, sequences are flexible, allowing you to easily add a task or a reviewer, for one project only or as a regular contributor.​

Content management

Give autonomy to marketing
Put your marketing team in the driver’s seat as they make direct changes to the live website, reducing campaign cycles from months to minutes.

Support quality control​
Configure roles, permissions and publishing approval workflows to ensure only the best experiences are delivered to customers.

Organize publishing
Group product, content, and promotional changes into one project, preview before publishing, and schedule to go-live all with the click of a button.​

Experience management
Publish live landing pages, target promotions, and launch new products all from the same simple interface, with full control over every aspect of the user experience, and without the need for IT support.​

Media management

Make quick edits​
Change and update media fast with in-browser tools that help you easily crop, rotate and resize assets.

Personalize assets​
Use automation to identify and deliver the most relevant content assets to each visitor, based on real-time and historic behavior.

Control access
Securely manage your content library by determining roles and permissions for viewing and editing content assets.​

Content delivery network
Publish your media into a high-speed and efficient content delivery network, or CDN, for rapid service to your customers around the world.​

Authoring & layout

More productive authors
Content creation is simplified using streamlined interfaces for each scenario. Full page layouts as well as simple blocks of text can be presented for editing.

More on-brand content
Content creators get options that are consistent with your brand image, style and message.

More power for marketers
Drag-and-drop methods and the ability to preview content in different environments makes content creation accessible to marketers, and anyone who prefers working with visual assets.

Azure hosting

Always scalable​
Our cloud platform automatically handles sudden traffic spikes or seasonal variations, so your customers receive great service anywhere, anytime.​

Always fast
Our cloud platform is highly optimized out of the box, delivering content to screen in no time. You get global computing power and always-on support.​

Always secure​
We have proven security processes, such as enforcement of duty separation, and extraordinarily strong DDoS mitigation features. Our experts are always ready to help.​

Add capabilities when you are ready
Optimizely's cloud platform hosts an array of Optimizely products. Put them together in the way that best fits your strategy and requirements, at the rate and pace you need.​

Search & navigation

Grow AOV ​
Manage aspects of search like multilingual support, relevancy, best bets, synonyms, autocomplete and faceted navigation, then capture intent data from visitor search queries to show recommended products.

Smarter merchandising
Explore AI models that personalize search results to individual users based on behavioral data, such as traffic sources, pages visited, and search queries, then synthesize data to determine the right products to display.

Project Management

Deliver on time
Easily track the status of a project using automated notifications and escalations to make sure authors, editors and reviewers meet every specified deadline.

Manage multiple assets​
Coordinate the production of the multiple assets, treating tasks and collaborators as a single entity, and get better insight into ROI on projects and their discrete components.

Offer status insights
Users have immediate insights into project components and progress or delays to help ensure every project is delivered on deadline.

Manage translation and localization
To engage customers in their language of choice, translation notification, completion, and approval is managed within the project, with control over what is localized and translated, and when it goes live.​

A/B testing

Optimize outcomes
Whatever your KPIs, A/B Testing will drive better outcomes for content across all experience channels.

Test across the entire journey
You can test and optimize entire journeys, single pages, or simple components such as a CTA or payment provider, continuously building improvements in the customer experience.

Help with getting started
With A/B testing capabilities built into authoring interfaces, content creators are given initial assistance in setting up tests and applying the results. Users quickly become familiar with the process.​

Optimize creativity with data
Use a data-driven approach to maximize the results of your research and creative, by testing the content and pairing the ideal experience to each shopper.​

Targeting

Target offers
Create relevant offers and messaging targeted at specific buyer personas or segments based on real-time and historic visitor behavior.

 

Connect other sources​
Visitor Groups connect easily with segments drawn from other systems, creating a 360 view of the customer to deliver the best possible experience.