We know that strategic content defines experiences, but it’s tempting to talk about digital channels in the abstract. We create “technical architectures,” define “outcome-based analytics” and plan “orchestrated journeys.” In each case, we tend to concentrate on the specifics of the channel and less about what goes in it. Optimizely is a content company. We facilitate collaboration in-system to make sure all members of your team can contribute. The appetite for digital content has never been higher, and we are here to help.